Tuesday Ten: Jeramie McPeek

I was born in Oakland, California. I like to say I came out of the womb, not crying, but cheering for the “RAI-DERRRRRRRS”. We moved to Phoenix, Arizona before I turned a year old. So, as much as I remember being an Oakland Raiders fan, I also remember cheering for a team just down the road from me – the Phoenix Suns. The Suns were my team. A local, professional team in my neighborhood – they helped me become a sports fan.

Now that I’m all grown up, I still remember those Phoenix Suns days fondly. Phoenix is still a part of me. Thankfully, through the beauty of social media, I can connect with people who have that shared background as a Suns fan despite living in the Pacific Northwest. Today, I did just that.

Few people in the sports-social (digital) media business are as respected and admired as my latest #TuesdayTen guest. Jeramie McPeek, Vice President, Digital of the Phoenix Suns joined me on today’s episode. Jeramie and his team are leaders in the digital sports space. We discussed the innovations the Suns have used with great success, deciding on which social media platforms to be present on and more. Paraphrasing one of the key statements Jeramie made (on choosing a social media platform), ‘What’s really most important to us are the ones (social media platforms) we can connect with fans the most, where they’re going to be, where they’re going to enjoy the content.’

Hear more from him below:

My thanks to Jeramie McPeek for joining me on the show. Thank you to Q1 Productions for partnering with CadChica Sports for the Digital Sports Fan Engagement Conference. Follow Jeramie and Q1 Productions on Twitter:

Connect with the Phoenix Suns on these platforms:

Further details on the Digital Sports Fan Engagement Conference agenda and speakers can be found here.

If you are a CadChica Sports reader, you’re eligible to receive $100 off of your conference registration fee. If you have any registration questions, send an email to sports@q1productions.com and include the discount code CADC.

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Tuesday Ten: Lauren Murray from Jimmie Johnson Racing

Every so often you come across someone whose energy and passion for what they do leaves an impression on you. Lauren Murray is one of those people. 

Lauren is the Digital and Social Communications Manager at Jimmie Johnson Racing. As part of Johnson’s social/digital media team, she is a key part of the overall strategy as well as the daily monitoring and implementation of engagement on Johnson’s social platforms.

Lauren will be speaking at the Digital Sports Fan Engagement Conference in Dallas, March 3-4 discussing the benefits and repercussions of social media for athletes and coaches. As part of my media partnership with Q1 Productions, I was privileged to talk with Lauren about a variety of topics related to Johnson’s social media engagement as well as the upcoming conference. As you watch the interview below, you’ll see why I came away very impressed by her knowledge and grasp of the fan perspective and how it relates to athletes. And hey, anyone who can drop a little Supermarket Sweep and The Hangover talk on my show is okay in my book.

Some people just get it when it comes to social/digital media. Lauren gets it. She is one of the bright, young minds in the digital media world and a definite can’t miss speaker at the Digital Sports Fan Engagement Conference

My thanks to Lauren Murray and Q1 Productions for making this interview happen. Follow Lauren and Q1 on Twitter:

Further details on the Digital Sports Fan Engagement Conference agenda and speakers, including keynote speakers, Jeramie McPeek (Phoenix Suns) and Greg Cosell (NFL Films), can be found here.

If you are a CadChica Sports reader, you’re eligible to receive $100 off of your conference registration fee. If you have any registration questions, send an email to sports@q1productions.com and include the discount code CADC.

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Tuesday Ten: Stephanie Schneider from the America’s Cup

I first met Stephanie Schneider back in May 2013. The Sports Social TV Summit was taking place in California. As someone who is fascinated with how sports-social media affects things like television, I knew I had to be there. Stephanie was a speaker on one of the panels and I was intrigued by her position as the Digital Media Manager for the America’s Cup race that would take place later in the year. Read my recap of the summit, here.

There were representatives from the NFL, MLB, NBA, CBS Sports, ESPN just to name a few at the summit. America’s Cup didn’t seem to fit in. Or, did it? After asking a couple of questions during the panel and talking with Stephanie afterward, I knew that America’s Cup had some great things to offer to fans during the racing period.

As part of my media partnership with Q1 Productions and in association with the Digital Sports Fan Engagement Conference in Dallas, March 3-4, I had the honor of catching up with Stephanie on some of the successes achieved at the America’s Cup, in my latest #TuesdayTen with CadChica Sports.

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My thanks to Stephanie Schneider and Q1 Productions for making this interview happen.

Further details on the Digital Sports Fan Engagement Conference agenda and speakers, including keynote speakers, Jeramie McPeek (Phoenix Suns) and Greg Cosell (NFL Films), can be found here.

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Tuesday Ten with Jimmy Sanderson

Sports encompasses a variety of dynamics. There is the actual athletic endeavor on the playing surface. There are the athletes, coaches, leagues and teams. Add in media, business and marketing, sponsors, social media and you’re talking about a wide-range of elements all under the “sports” umbrella. 

One that I didn’t mention is the world of academics. With the growth of Twitter and other platforms, social media has become very much a part of sports, leaving plenty of material for researchers to study. One of those leading the way in academics, utilizing social media, was my guest on tonight’s #TuesdayTen Google+ Hangout, Dr. Jimmy Sanderson, from Clemson University.

Dr. Sanderson and I discussed how he incorporates social media in his classroom and the discussions they have, including today’s topic, the Seattle Seahawks’, Richard Sherman. Watch:

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