Tuesday Ten: Kyle Bruce


Oh, Foot-ball

Oh, Foot-ball

There’s always col-lege foot-ball.

It’s only two weeks away! 


Sorry to hurt your ears with that song from Annie, but I am chomping at the bit. That makes this week’s Tuesday Ten episode all the more fun. Join me on Tuesday, August 11, when I’ll be joined by Kyle Bruce, Assistant Sports Information Director at Eastern Washington University. We’ll be discussing Eastern Washington’s season opener versus Sam Houston State on August 23. It will be broadcast live by ESPN’s family of networks. Kyle’s specialty lies in his creativity and innovation. He speaks the language of the EWU students and fans. And, maybe, just maybe, we’ll get in a little bit of soccer talk too. 


In his second year as the Assistant Sports Information Director at Eastern Washington, Kyle Bruce serves as the primary contact for EWU’s volleyball, women’s basketball, soccer, golf and tennis programs. He is also responsible for crafting and implementing the department’s social media strategy across a broad range of platforms.

In his first year at EWU in 2013-14, Bruce spearheaded an innovative social media campaign involving the use of Snapchat, garnering a 2014 SoMe Award in the “E.T. Phone Home” category.

Prior to joining Eastern, Bruce served as a graduate assistant in the athletic media relations office at University of the Pacific in Stockton, Calif., where he worked with the Tigers’ women’s basketball, water polo and swimming programs. While at Pacific, he implemented the first-ever live video broadcast of home aquatics events, streaming contests from Pacific’s home pool for the first time. He also traveled with the Tigers’ women’s basketball team to both the 2012 and 2013 Big West Tournaments in Anaheim, Calif., where he handled all of the team’s media responsibilities during the postseason tournaments. Bruce also served as the primary statistician at all of Pacific’s home basketball and volleyball contests.

In March of 2013, Bruce volunteered at the Second and Third Rounds of the NCAA Men’s Basketball Championship in San Jose, Calif., serving as a locker room quote taker and mini-cam steward, among other responsibilities.

Bruce served as an intern in the sports information department during his final two years of undergraduate study at Western Oregon University in Monmouth, Ore., working primarily with women’s basketball and softball. While at WOU, he created the department’s Facebook and Twitter pages, giving the Wolves their first-ever online presence outside of the deparment’s official website.

Bruce received his bachelor’s degree in business administration with a minor in sport management from WOU in June of 2011, graduating summa cum laude. He received his master’s degree in sport management from Pacific in December of 2013.

Bruce currently resides in Cheney and enjoys spending time with family and friends, eating Mexican food, reading the occassional book and cheering on Liverpool FC. He is currently a member of the College Sports Information Directors of America (CoSIDA).

 Tuesday Ten - 81214


You can watch Tuesday Ten right here (remember to bookmark or favorite it) OR join the conversation on Google+:



Kyle and EWU Eagles

  • Twitter: @_KyleBruce


CadChica Sports

 Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

Journalism Judgment In A Twitter World


In the world of 140-characters on Twitter, context can be a missing element.

Come on people. If you didn’t get the sarcasm that’s on you. 

I shouldn’t have to explain my sarcasm on Twitter. Get with it people.  

Can’t you people take a joke? 

Journalists, bloggers, and others working in media have made those statements on Twitter over the years.

Toward fans.


Do you understand Twitter? Do you understand how people use it?

How I use Twitter is vastly different from the next person. Many in journalism circles use it as a news feed. Others use it as a communication tool as part of their business (brand) strategy. Some use it to simply connect with their friends. Still more use it to find those who have similar interests (i.e. shared favorite tv shows, team, etc…). I’m a collection of all of the above. Mostly sports news mixed in with a bit of non-sports news and minimal personal information. That’s not the same for everyone.

As Twitter has grown, so has the idea of journalist branding. Particularly in sports media. Twitter is a broadcasting tool for journalists. Broadcasting one’s own content or opinions can be the norm. Now more than ever it’s about the clicks.  The more popular you are (followers) on Twitter, the more traffic you drive to your publication’s site. Gain followers – generate clicks. Gain followers by sharing your opinion…especially controversial or sarcastic ones.  It’s as if the thought process for some media is, “I have an opinion or a joke about this story. I need to share it on Twitter. My followers need to know it.”

It’s along that line of thinking that this tweet resonated with me recently.

[tweet https://twitter.com/AlanShipnuck/status/491286070458216448 align=’center’]

Is this statement true? Is everything we do “judged the same” in the online world? Is what we post on Twitter judged the same way as a blog or a video post? Can you tell the same thing about someone in 140-characters as you can a 1,000 word article? Perhaps we should ask Chris Kluwe (reference: his Deadspin article).

  • Chris Kluwe can’t be moral crusader after Twitter rant – CBS Sports
  • Chris Kluwe is both a hero and a hypocrite – Bleacher Report


gavelBy Brian Turner (Flickr: My Trusty Gavel) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

Are we judged the same on all outlets? Or, does Twitter, with its 140-character limit, have its own set of rules in today’s journalism? Needing perspective, I corresponded with a Twitter-friend who has worked in both media and social media. Tom Buchheim is the Lead Content Strategist for American Family Insurance. He was also involved in television broadcasting for several years. I asked Tom a series of questions on the topic of journalism and social media.

Can we be judged the same everywhere? Is it that black-and-white of an issue? 
“In this context, I think journalists seeking legitimacy should expect similar reactions across platforms and mediums. A reader is a reader. A fan is a fan. A hater is a hater. You can qualify opinions much easier in a column/blog post. It’s much more difficult and subjective in 140 characters (or less).
That being said, at some point, your personal brand becomes what people see, and if you’re consistently trying to be sarcastic or funny via social media, then people begin to expect it.”
Tom went on to say that there are certain sites he reads, not for their feature stories but for “their clever use of social media, their capture-the-moment-perfectly tweets and snarky approach to sports”. As Tom told me, “We have a superficial relationship, and I’m OK with that. “

On Whitlock’s tweet that SI’s Alan Shipnuck replied to

“To Whitlock’s credit, he’s being transparent enough in admitting his account is pure folly. My problem is it diminishes his serious writing/columns/reporting. It’s so “out there” that it’s off-brand for what I expect him to say, especially as someone whom I enjoyed hearing from weekly when he was on “Sports Reporters.””

Does personal branding supplant old-school journalism now? 

“I hope personal branding never supplants old-school journalism. There’s a place for personal branding — especially in sports — but we have enough loud-mouths out there. Earn your stripes through good reporting. I expect more — and I think others do, too — of journalists, no matter where they’re sharing opinions. To me, your work should be the showcase piece for your personal branding. But I understand how buzz and getting more readers, followers, etc. works.  know of friends in TV news who are under constant pressure to grow and engage more and more in social media. It’s harder to do that by just sharing really good content — unfortunately. We’re a headline-grabbing society with news cycles that last hours instead of days. That makes me sad for journalism. For old-school journalism.”

Context on Twitter

If you’re trying to be funny, someone will misinterpret the tweet. So then it’s probably not funny, right? Or you’re just not funny. Humor is hard. Big brands struggle — and usually fail miserably — with humor in social media, because it’s so subjective. We’re also a very skeptical society, even more so in social media. Twitter will see blood any time there’s a chance to knock someone down, especially sports writers or other journalists attempting humor. Or big brands.


FINAL THOUGHTS: First, my thanks to Tom Buchheim for providing his perspective for this post. 

Second, Twitter is what you make of it. That’s been my belief for a long time. If you don’t like what someone tweets, don’t follow them. Simple, right?

There are very prominent media members, well-respected, that are quite popular on Twitter. Early on, I followed them. I found them to be arrogant, condescending and egotistical. They questioned fans who questioned them no matter how right the fans were. Now that I look back on it, to use a popular term, they “bullied” with words and dismissed fans who disagreed with them. I unfollowed them. I moved them to a Twitter List because they were great writers and I wanted to read their articles. Eventually, that wasn’t enough to keep me connected to them. I removed them from my Lists altogether.


But, should I have to?

Well, that’s the beauty and curse of Twitter. Twitter allows you access to people who were not previously accessible. Depending on how much journalists filter themselves, Twitter allows for a peek into who they truly are. Personality, political and religious beliefs, even their favorite restaurants (think FourSquare check-ins and food pictures) can all be seen through the eyes of Twitter. That’s not always the case in their writing, unless they are a columnist. Columnists are paid to provide their opinion. 

In print, at least.

On Twitter, everyone can be a columnist, providing their 140-character opinions. Not always in proper context. It’s up to the user to decide how to interpret and convey their opinion to others. We’re all different in our personalities so why is that we should interpret one’s writing and tweets the same way. We don’t. And we won’t until someone creates that sarcasm font I keep calling for (sarcasm). 

As quickly as a tweet is written, that’s how quickly a judgment is made. With an article or blog post, the reader has time to fully grasp the context of what the writer is trying to say on a subject. I should say, “more words” not “more time”.  Like Tom said, “your work should be the showcase piece for your personal branding“. That doesn’t mean that comes through in only 140-characters. 

At least, that’s my “judgment” on the issue. 


CadChica Sports

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TdF: A Social Reconnection

Social media connects us. 

And, in some cases, reconnects us. 

This story comes from my friend, Debi Davis. Debi is in Colorado, I’m in Washington. I despise talking on the phone. I prefer face-to-face. Maybe that’s why I like Google+. When your friend is in Colorado and you’re in Washington, you talk via Google+ Hangouts (video). 

We were discussing work when she mentioned something off-hand that opened my eyes even more to the power of social media. Here is Debi’s story, in her own words (used with her permission):

I was passively watching coverage of Day 2 of the Tour de France — i.e., checking my Google Plus notifications with the TV on in the background.  When I heard the name “Alex Howes” coming from television my attention was quickly diverted fully to the dark haired boy wearing black-rimmed glasses who was being interviewed on camera.  All I caught was something about calories required to sustain bike racers.  In less than 30 seconds, the interview was over. The name – Alex Howes – was still ringing in my ears.

“It can’t be. Can it? Is that THE Alex Howes from Colorado?” The only Alex Howes I know is the son of the first friend I made when I moved to Colorado 30 years ago.  I started doing the math.  Yes, the bike racer on the interview would be about the same age as the Alex Howes I know.  A quick Google search provided more proof that Alex Howes, the little boy I hadn’t seen since he was in diapers, was probably the young man who was now racing for the U.S. Garmin-Sharp bike team in the Tourde France!  The fact that Boulder, CO is his home base, and that he was born on January 1, 1988, was substantial evidence.  Excited that I knew the parents of a bike racing celebrity, I sent this tweet:

[tweet https://twitter.com/DebDrive/status/485873753000136704 align=’center’]

and this one:

[tweet  http://twitter.com/DebDrive/status/485873871191416833 align=’center’]

I was giddy at the thought of how proud Alex’s parents, Joel and Star, must be to see Alex take bike racing to this level. You see, Joel and I met at a bike race.  I was supporting another racer, and we were parked next to each other and unloading gear for a local amateur race.  We discovered that we lived near each other.  Over the next several years we became good friends, and took many bike rides together.  In fact, I was one of two people at their private wedding ceremony. I also remember the day I held their newborn son, Alex.

Life events took me off in another direction, and I lost touch with the Howes family.  Alex must have forwarded my tweets to his parents, though, because a few days later Joel contacted me on LinkedIn (apparently, he doesn’t use Twitter himself).  We will be getting together for coffee in the next couple weeks. I’m going to get to hear about the Tour de France from the parents who raised and trained a bike racer capable of riding competitively in an international 21-stage race over the course of 23 days, covering a total of 3,664 kilometers.  

I couldn’t be more proud.

Alex Howes

One brief mention on the television. A name. Triggering a memory.

How does Debi attempt to reconnect with that “memory”? Through the power of social media.

I can’t wait to hear the rest of the story. Thank you for sharing it with me, Debi.

Oh, and one more thing: GO ALEX!


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

Tuesday Ten: Heels and Jobbers

TTCCS HandJ banner 7-22

Tuesday Ten is a quick, 10-minute chat with leaders & up-and-comers in the world of sports in: media/broadcasting, business/marketing, social media & more. On Tuesday, July 22, it was umm…a…uhh…groundbreaking (?)…episode for CadChica Sports. 

Keep reading.

When you need help in a pinch, you call on your friends, right? Well, that’s what I did when I found myself needing a guest for this episode of Tuesday Ten. My previously scheduled guest, Mike Freeman from Bleacher Report, had to reschedule due to other work-related engagements. He’ll join me on July 29th instead. But, I needed a guest.

Or two. 

Or three. 

That’s right. I called upon three of my friends to help me out. And, since they willingly agreed, I agreed to discuss a subject near and dear to their hearts: WWE! Tariq Ahmad, Derrick Docket and Jimmy Sanderson know their wrestling. And, they (sort of) taught be few things about the “sport”. There may have been a heel turn or two. Or, someone may have been declared a jobber. Whatever it was, it was an episode not to be missed.  

SHOW HIGHLIGHTS (or lowlights)

>>> Psst…skip my intro in the beginning. Trust me. It’s better that way. <<<
  • 0:57 — Guest intro
  • 2:55 — Derrick’s question: Best wrestling stables
  • 6:13 — Mishap #1: We lost Tariq! and a continuation of the stables discussion
  • 7:39 — The perception, or misperception of being a “wrestling” fan: experience growing up and/or still present today
  • 9:12 — Derrick brings up a great point about the athleticism of wrestlers (cruiserweight division)
  • 12:40 — Derrick living in the past with the WWE Network. 
  • 13:37 — Audience question from Scott Scowcroft: Popularity in the U.S. and around the world. 
  • 15:18 — HEY, it’s a Tariq sighting and he mentions the popularity of the WWE in Mexico, Japan and England. 
  • 16:30 — Mishap #2: I failed to mention the question which was Best Bad Guy (Heel) of all-time
  • 19:37 — Audience comment and question from Travis Bell: Travis used to wrestle against some of the “old guys” in college. Q: will athleticism continue in WWE?
  • 21:05 — Thanks to Anwar Adnan for watching from the Middle East.
  • 21:27 — Mishap #3: Did we lose Tariq again?
  • 22:01 — CONNECT WITH US!!! 
  • 23:07 — Audience comment #2 from Travis Bell: Best heel should be Great Mephisto
  • 24:07 — Next week’s guest



Connect with the guys on Twitter


On the next Tuesday Ten Show, I’ll be joined by Mike Freeman, NFL Lead Writer for Bleacher Report. Freeman is also an author who recently worked with the family of Roberto Clemente to write the book “Clemente“. Join me at the same “Chica-location” on Google+ on July 29 at 5pm PT/8pm ET.


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

Tuesday Ten: Lauren Teague

TTCCS Banner 7-15-14


Tuesday Ten is a quick 10-minute chat with leaders and up-and-comers in the world of sports in: media/broadcasting, business/marketing, social media and more. Today I was joined by Lauren Teague, Social Media Manager of the PGA Tour. 


“I am a young professional in Jacksonville, Florida, well versed in social media and fostering relationships between brands, athletes and fans on- and offline. I joined the PGA TOUR in 2008 as the first in a dedicated role for social media, and have fostered the network of social media channels from their infancy, including branded presences on Facebook, Twitter, YouTube, Instagram, Google+ and more. I also consult with PGA TOUR players & agents, partners and tournaments to get them active and productive in creating one-to-one relationships using social media tools.

I had come across Lauren on Twitter during a social media conference she was speaking at. Seeing her and the PGA Tour was the next step in recognizing what the tour was doing on social media. Google Hangouts were a part of their strategy so I knew Lauren was someone I needed to have on the show. Lauren has a strong grasp of social media and what the PGA Tour strategy is. She also is well aware of the social media landscape and how it applies to their audience. I’ll go out on a limb and say it’s that Northern Arizona education…and her Pacific Northwest roots. 


Lauren is one of the bright stars in the world of sports and social media. She is smart, knowledgeable and she just gets it. Don’t believe me? Listen to the show. 


  • 1:42 — What led the PGA Tour to start using Google+. Utilizing Hangouts On Air 
  • 4:48 — Community for PGA fans on Google+; a new venture. 
  • 6:30 — So many choices. How the PGA Tour goes about choosing a social media platform for their strategy. Making our fans better fans
  • 8:43 — The PGA Tour Social Media Hub (see below)

PGA Tour Social Hub

  • 10:28 — Volunteers and Community
  • 11:33 — Giving back. Important for both Lauren and the PGA Tour. (Link mentioned during the show)

My thanks to Lauren for taking the time to join the show. 



With Lauren 

With the PGA Tour


On the next Tuesday Ten Show, I’ll be joined by Mike Freeman, NFL Lead Writer for Bleacher Report. Freeman is also an author who recently worked with the family of Roberto Clemente to write the book “Clemente“. Join me at the same “Chica-location” on Google+ on July 22 at 5pm PT/8pm ET.


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

Tuesday Ten: Josh Decker (Tagboard)

Tuesday Ten 7-8-14
Tuesday Ten is a quick 10-minute chat with leaders and up-and-comers in the world of sports in: media/broadcasting, business/marketing, social media and more. On this episode of Tuesday Ten, I was joined by Josh Decker, CEO/Founder of Tagboard.

WIStateFair on Tagboard

What is Tagboard? “Tagboard is a software platform that uses the hashtag to aggregate social media for end-users, brands, agencies and marketers, displaying content from multiple networks in a comprehensive and engaging visual format. “

Now, normally, the show — since it’s called Tuesday Ten — last just 10 short minutes. But, there are times when questions need to be asked and topics require discussion. I wanted to make sure Josh was able to highlight all the different positive aspects of Tagboard, but I also had one more important question to ask at the end. If there was one overriding theme to our discussion, you’ll get a sense of where my Tuesday Ten show might be headed in the future. 


  • 0:46 – Quick intro (bio) from Josh Decker
  • 2:04 – Businesses, teams & leagues Tagboard works with
  • 5:41 – How Tagboard works (screen shots included) and the impact in real-time connection with fans and customers
  • 8:26 – Other examples of utilizing hashtags beyond sports
  • 9:39 – Hashtags bring the fans into the conversation…even on a team that’s losing (signal-to-noise ratio)
  • 11:46 – Audience comments (question) How does the monitoring of comments work within Tagboard
  • 12:56 – It’s all in how you use it within your social media strategy
  • 13:51 – Audience question Using user-generated-content (UGC) to go beyond the #’s with respect to fan/customer engagement or connection
  • 17:47 – Fun sports discussion
  • 19:50 – Giving back…Community
  • 20:33 – Working with non-profits, states Civic Value
  • 21:36 – Unique ways people have used hashtags on Tagboard 
  • 21:50 – Power of the hashtag (utilizing Tagboard) to mobilize for a cause
  • 23:34 – Connecting with Josh and Tagboard


Connect with Josh and Tagboard:



Join me for the next Tuesday Ten, when I’ll be joined by Lauren Teague, Social Media Manager from the PGA Tour. Same time, same Chica-location on Google+. OR, subscribe to my YouTube channel to stay up to date on all of my latest shows.


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

NBA Draft Crashing, Google+ Style

Upside. Reach. Solid. Crafty. 

Stop me if you heard those terms during last night’s NBA Draft. But, I wonder how many times those words were uttered during the “Draft Crashes” held by the NBA last night. As I wrote previously, the NBA was following along the lines of the NFLPA utilizing the Google+ Hangouts feature to connect their future stars in a unique way. Where the NFLPA structured theirs for media only, the NBA was allowing fans to create their own Hangout “Video Calls” with friends and one of the draft picks could crash their call. 

I was checking Twitter and Google+ to see how well the hashtags that you see below were doing. The early results were disappointing. An opportunity to talk to the future star of an NBA team didn’t seem to attract people just quite yet. Or, as pointed out to me by Hangout Master, Ronnie Bincer, the idea of sharing the link to the Hangout Video Call publicly may have deterred some people too. But, I did find someone who was extremely excited about the proceedings tonight according to this series of tweets:

Draft Crash

How many links are there? I kid, I kid. You get the sense that Rivera is a huge basketball fan with the number of links he provided. If I’m the NBA, that’s exactly the type of excitement you want surrounding the draft.


The waiting. Ahh, yes, the waiting. 

On draft night in any sport, there is a swirl of media action surrounding draft picks. Media obligations can range from national to local, tv to radio, newspapers to magazines. They get pulled in many different directions. Although the first pick was made before 8pm ET, it took quite some time before the first Hangout took place. 

I attempted to contact Ian Rivera for this story, but participants in the Hangouts have agreed to not speak with media about their “crash”. Fortunately, the fans are allowed to take pictures. Pictures that become memories. Memories like the one above or these:

Just now adding via Rivera — looks like the NBA was recording these Crashes:

I wonder if anyone used the word “upside” during these crashes. 



As Rivera’s tweets show, the chance to talk with professional athletes is an exciting opportunity. Fans crave access. Fans want connection. Google+ Hangouts provide both. However, the idea of posting a public link to a Google+ Hangout Video Call? Well…

For those who do not understand how that works, let me explain. There are two different types of Hangouts. Those that are “On Air” (HOA) or available for broadcast via YouTube. And then there’s a “Video Call” (HVC). A HVC is similar to what you do on Skype. Chat with someone via video. In that context, would you post a public link to your Skype video call (if there was such a thing)? I don’t think so. If you think about it, anyone with that link could have crashed that Video Call. Strangers could have clicked those links and joined a Video Call. Not exactly a safe situation if you ask me. There are better ways to bring fans in to talk with players through Hangouts. Great concept in theory, but..

The draft and the crashes continue even as I type this. I applaud the NBA for trying something new. Here’s hoping they see the potential for future use.

Scratch that.

Here’s hoping more NBA teams see the potential of Google+ Hangouts On Air rather than just Hangout Video Calls. The Golden State Warriors’ Harrison Barnes has done a few HOAs with fans to great success. If it’s about access and connection, there is no platform that offers more than Google+. Where else can you get reactions like these for the #1 pick in a draft on the night he is drafted?

My Draft Crash grade for the NBA = B

UPDATED: The NBA has a YouTube Playlist for all of the “Crashes” available here.


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.