Tuesday Ten: Kyle Bruce


Oh, Foot-ball

Oh, Foot-ball

There’s always col-lege foot-ball.

It’s only two weeks away! 


Sorry to hurt your ears with that song from Annie, but I am chomping at the bit. That makes this week’s Tuesday Ten episode all the more fun. Join me on Tuesday, August 11, when I’ll be joined by Kyle Bruce, Assistant Sports Information Director at Eastern Washington University. We’ll be discussing Eastern Washington’s season opener versus Sam Houston State on August 23. It will be broadcast live by ESPN’s family of networks. Kyle’s specialty lies in his creativity and innovation. He speaks the language of the EWU students and fans. And, maybe, just maybe, we’ll get in a little bit of soccer talk too. 


In his second year as the Assistant Sports Information Director at Eastern Washington, Kyle Bruce serves as the primary contact for EWU’s volleyball, women’s basketball, soccer, golf and tennis programs. He is also responsible for crafting and implementing the department’s social media strategy across a broad range of platforms.

In his first year at EWU in 2013-14, Bruce spearheaded an innovative social media campaign involving the use of Snapchat, garnering a 2014 SoMe Award in the “E.T. Phone Home” category.

Prior to joining Eastern, Bruce served as a graduate assistant in the athletic media relations office at University of the Pacific in Stockton, Calif., where he worked with the Tigers’ women’s basketball, water polo and swimming programs. While at Pacific, he implemented the first-ever live video broadcast of home aquatics events, streaming contests from Pacific’s home pool for the first time. He also traveled with the Tigers’ women’s basketball team to both the 2012 and 2013 Big West Tournaments in Anaheim, Calif., where he handled all of the team’s media responsibilities during the postseason tournaments. Bruce also served as the primary statistician at all of Pacific’s home basketball and volleyball contests.

In March of 2013, Bruce volunteered at the Second and Third Rounds of the NCAA Men’s Basketball Championship in San Jose, Calif., serving as a locker room quote taker and mini-cam steward, among other responsibilities.

Bruce served as an intern in the sports information department during his final two years of undergraduate study at Western Oregon University in Monmouth, Ore., working primarily with women’s basketball and softball. While at WOU, he created the department’s Facebook and Twitter pages, giving the Wolves their first-ever online presence outside of the deparment’s official website.

Bruce received his bachelor’s degree in business administration with a minor in sport management from WOU in June of 2011, graduating summa cum laude. He received his master’s degree in sport management from Pacific in December of 2013.

Bruce currently resides in Cheney and enjoys spending time with family and friends, eating Mexican food, reading the occassional book and cheering on Liverpool FC. He is currently a member of the College Sports Information Directors of America (CoSIDA).

 Tuesday Ten - 81214


You can watch Tuesday Ten right here (remember to bookmark or favorite it) OR join the conversation on Google+:



Kyle and EWU Eagles

  • Twitter: @_KyleBruce


CadChica Sports

 Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

TdF: A Social Reconnection

Social media connects us. 

And, in some cases, reconnects us. 

This story comes from my friend, Debi Davis. Debi is in Colorado, I’m in Washington. I despise talking on the phone. I prefer face-to-face. Maybe that’s why I like Google+. When your friend is in Colorado and you’re in Washington, you talk via Google+ Hangouts (video). 

We were discussing work when she mentioned something off-hand that opened my eyes even more to the power of social media. Here is Debi’s story, in her own words (used with her permission):

I was passively watching coverage of Day 2 of the Tour de France — i.e., checking my Google Plus notifications with the TV on in the background.  When I heard the name “Alex Howes” coming from television my attention was quickly diverted fully to the dark haired boy wearing black-rimmed glasses who was being interviewed on camera.  All I caught was something about calories required to sustain bike racers.  In less than 30 seconds, the interview was over. The name – Alex Howes – was still ringing in my ears.

“It can’t be. Can it? Is that THE Alex Howes from Colorado?” The only Alex Howes I know is the son of the first friend I made when I moved to Colorado 30 years ago.  I started doing the math.  Yes, the bike racer on the interview would be about the same age as the Alex Howes I know.  A quick Google search provided more proof that Alex Howes, the little boy I hadn’t seen since he was in diapers, was probably the young man who was now racing for the U.S. Garmin-Sharp bike team in the Tourde France!  The fact that Boulder, CO is his home base, and that he was born on January 1, 1988, was substantial evidence.  Excited that I knew the parents of a bike racing celebrity, I sent this tweet:

[tweet https://twitter.com/DebDrive/status/485873753000136704 align=’center’]

and this one:

[tweet  http://twitter.com/DebDrive/status/485873871191416833 align=’center’]

I was giddy at the thought of how proud Alex’s parents, Joel and Star, must be to see Alex take bike racing to this level. You see, Joel and I met at a bike race.  I was supporting another racer, and we were parked next to each other and unloading gear for a local amateur race.  We discovered that we lived near each other.  Over the next several years we became good friends, and took many bike rides together.  In fact, I was one of two people at their private wedding ceremony. I also remember the day I held their newborn son, Alex.

Life events took me off in another direction, and I lost touch with the Howes family.  Alex must have forwarded my tweets to his parents, though, because a few days later Joel contacted me on LinkedIn (apparently, he doesn’t use Twitter himself).  We will be getting together for coffee in the next couple weeks. I’m going to get to hear about the Tour de France from the parents who raised and trained a bike racer capable of riding competitively in an international 21-stage race over the course of 23 days, covering a total of 3,664 kilometers.  

I couldn’t be more proud.

Alex Howes

One brief mention on the television. A name. Triggering a memory.

How does Debi attempt to reconnect with that “memory”? Through the power of social media.

I can’t wait to hear the rest of the story. Thank you for sharing it with me, Debi.

Oh, and one more thing: GO ALEX!


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

Tuesday Ten: Heels and Jobbers

TTCCS HandJ banner 7-22

Tuesday Ten is a quick, 10-minute chat with leaders & up-and-comers in the world of sports in: media/broadcasting, business/marketing, social media & more. On Tuesday, July 22, it was umm…a…uhh…groundbreaking (?)…episode for CadChica Sports. 

Keep reading.

When you need help in a pinch, you call on your friends, right? Well, that’s what I did when I found myself needing a guest for this episode of Tuesday Ten. My previously scheduled guest, Mike Freeman from Bleacher Report, had to reschedule due to other work-related engagements. He’ll join me on July 29th instead. But, I needed a guest.

Or two. 

Or three. 

That’s right. I called upon three of my friends to help me out. And, since they willingly agreed, I agreed to discuss a subject near and dear to their hearts: WWE! Tariq Ahmad, Derrick Docket and Jimmy Sanderson know their wrestling. And, they (sort of) taught be few things about the “sport”. There may have been a heel turn or two. Or, someone may have been declared a jobber. Whatever it was, it was an episode not to be missed.  

SHOW HIGHLIGHTS (or lowlights)

>>> Psst…skip my intro in the beginning. Trust me. It’s better that way. <<<
  • 0:57 — Guest intro
  • 2:55 — Derrick’s question: Best wrestling stables
  • 6:13 — Mishap #1: We lost Tariq! and a continuation of the stables discussion
  • 7:39 — The perception, or misperception of being a “wrestling” fan: experience growing up and/or still present today
  • 9:12 — Derrick brings up a great point about the athleticism of wrestlers (cruiserweight division)
  • 12:40 — Derrick living in the past with the WWE Network. 
  • 13:37 — Audience question from Scott Scowcroft: Popularity in the U.S. and around the world. 
  • 15:18 — HEY, it’s a Tariq sighting and he mentions the popularity of the WWE in Mexico, Japan and England. 
  • 16:30 — Mishap #2: I failed to mention the question which was Best Bad Guy (Heel) of all-time
  • 19:37 — Audience comment and question from Travis Bell: Travis used to wrestle against some of the “old guys” in college. Q: will athleticism continue in WWE?
  • 21:05 — Thanks to Anwar Adnan for watching from the Middle East.
  • 21:27 — Mishap #3: Did we lose Tariq again?
  • 22:01 — CONNECT WITH US!!! 
  • 23:07 — Audience comment #2 from Travis Bell: Best heel should be Great Mephisto
  • 24:07 — Next week’s guest



Connect with the guys on Twitter


On the next Tuesday Ten Show, I’ll be joined by Mike Freeman, NFL Lead Writer for Bleacher Report. Freeman is also an author who recently worked with the family of Roberto Clemente to write the book “Clemente“. Join me at the same “Chica-location” on Google+ on July 29 at 5pm PT/8pm ET.


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

3 Stars of the 2014 World Cup

When researchers and sociologists look back at the World Cup in Brazil, they will have a mountain of information (and blog posts like this one) to sift through. From the alleged FIFA corruption to Brazilian protests, there will be no shortage of topics to choose for discussions in years to come.

This World Cup, however, will be known for its star power. We had the Lionel Messi, Arjen Robben, Cristiano Ronaldo, Luis Suarez watch. Joining the crowd was Colombia’s James Rodriguez. All-Stars and stars in the making. All “starred” for their countries and made headlines in one way or another. BUT, that’s not the type of star power I’m referring to for this World Cup. I’m referring to the stars of social media and search.


1) Social Media: Like it or not, the #1 star in this year’s World Cup wasn’t on the pitch. It was on our desktops, laptops, phones and tablets on a daily basis. The #1 star could only be social media. A few highlights: 

Facebook: 350 million people with over 3 billion interactions centered around the World Cup. Sunday’s final alone had 280 million interactions among 88 million people. Brazil, U.S.A. and Mexico were the top countries in terms of people discussing the tournament. Neymar and Memphis Dupay led all players in terms of growth (raw, percent increase, respectively).

While I, myself, did not go to Facebook much during the tournament, I have no doubt that these numbers prove that Facebook can be a player when it comes to a live sporting event. Now, it helps that this is a world event. The “world” loves Facebook. Events like this draw in casual fans. And, of course, when national pride is at stake, well…you don’t mess with that. That said, Facebook has made some strides to be a player when it comes to sports events. While it is the #1 social network based on numbers, for me it pales in comparison for sports to…


Twitter: 672 million tweets were World Cup related, according to Twitter. Neymar and Messi led the way in terms of mentions on Twitter. 

One of the brilliant moves by Twitter was sharing their data like this…

[tweet https://twitter.com/TwitterData/statuses/488483433849438208 align=’center’]

and this:

Twitter has grown up fast. They’ve had to because of user demand (think: journalists). Demand for Twitter, and subsequent positive response to its usage, forced Facebook to change, adapt and become relevant in the world of sports. The numbers for Facebook seem to dwarf Twitter. However, as this Forbes article points out, “Twitter is where people go to talk about surprising, unexpected events as they’re unfolding. Facebook is where people go to record their feelings about big, shared milestones somewhat after the fact.”  

When it’s a “live event”, conversation happens on Twitter. I was hoping to take that to the next level on…


Google: Google+ to be exact. And, we’re not quite there yet on Google+. Real-time conversation can happen through Hangouts On Air, or rather Business Hangouts On Air, but that concept is not there yet. Where Google did excel is in Search. According to Google wth 64 matches having been played, there were over 2.1 billion (yes, BILLION) related searches. 

Google meme

Monitoring everything from most searched match to, well, player memes, Google’s prowess in Search is unmatched. Especially considering Google’s very own…


YouTube: While writing this post, I went to look for some stats on the World Cup and YouTube. Aside from the video below (which happened to be trending on YouTube this past week), I was unable to find current  data on anything post-World Cup related. 

Plenty of brands, teams, athletes, broadcast entities and the like utilized YouTube in creative and engaging ways. According to this AdNews article, views are there – subscribers are not. Views for non-World Cup sponsors were a hit. They outpaced the official sponsors of the tournament, according to AdAge.


Instagram: Picture sharing leader Instagram was a force to be reckoned with during the World Cup. At this point, you’ll just have to take my word for it as no official stats have been released yet. Some of the Facebook numbers could include Instagram posts. If they do or don’t, please let me know. 

Random Google search of anything related to Instagram stats for the World Cup doesn’t provide anything of substance. I did happen to stumble across a Tumblr page that documented IG numbers before the tournament, here.

Followers, well, that’s a different conversation. Athletes from nearly every sport have embraced the photo/video sharing platform. And, their fans have responded in kind. Bloomberg reports that “7 of the top 10” players,  with respect to follower numbers, hail from Brazil. Neymar and his library of selfies proved to be quite popular with fans…and maybe a few non-soccer types too. 

How popular is Neymar on Instagram? Note the number of Likes and Comments on his two highest posts over the past month.



  • SnapChat angers users with their “Story” from Rio
  • Tumblr part of the social media conversation too


2) The numbers are in and it’s allllllll gooooood for ESPN and Univision. Viewership (live-streaming) earns the runner-up spot in my unscientific list of World Cup stars. Rather than quoting the numbers, here are a few selected links on this subject:

  • Ken Fang of fangsbites.com: Univision goes out from the World Cup on top
  • Jonathan Tannenwald of philly.com: Discussing the records and near misses in the World Cup final and tournament overall
  • SI.com’s Noise Report: Breaking down the numbers and markets

Not breaking any earth-shattering news here, but numbers were up. Way up in some cases compared to South Africa in 2010. There were a couple of scenarios that played into ESPN and Univision’s hand for this level of soccer viewership. One is a known quantity. The other, an unmeasurable one. Sort of. 

  • Time difference. For those of us on the West Coast of the United States, this is a big deal. Watching a game at 9 am is a heck of a lot easier than 4 am! Noon on the East Coast? Piece of cake to plan a lunch (long lunch) to watch a game, right? Early morning when you’re just getting to work? Maybe not. So yes, a manageable time difference allows for more eyeballs, even casual eyeballs, to watch the tournament. And, if your friends are talking about it on social media (see #1 above), you might just tune in yourself. 
  • Rise of the Hispanic/Latino population in America. This is more of a theory on my part, but one I firmly believe in. Soccer (futbol) is popular, the #1 sport, in many Hispanic/Latino countries. It rivals and even surpasses what the NFL is here in America. Those who come or who have come to this country don’t just stop being fans of the game. They bring that passion and love of it with them. Add in a World Cup component and you have yourself a huge demographic tuning in to the tournament. But, if the Univision numbers are any indication, “my” demographic brought it, and brought it LARGE to the World Cup.

Keep in mind, these are only based on America’s viewing audience. This does not take into account any numbers from around the world. My guess is that from England to India to Australia to Japan, numbers were equivalent or up compared to 2010, depending upon location, of course. Time difference could very well come into play. But, the deeper the run by a country’s team, the guess here is, the higher the viewership. 


3) Bringing up the rear in my Star Power list is mobile. Part of mobile includes the live streaming as discussed above (WatchESPN and Univision apps). But, there’s more to it than that. Much like we do in our daily lives, our mobile devices became nearly essential to our staying connected to the World Cup. The CBC alone had their World Cup apps downloaded over one million times. FIFA too saw a rise in their app for the tournament – downloaded over 10 million times as of July 7th.

During the Olympics, talk began centering on the rise of dating apps like Tinderr. According to this article last month, dating apps were seeing a 50% increase. Not just in downloads either. That is in usage too. Surprising or perhaps not in this day & age, some “dates” are turning into relationships.

RELATED: USA-Ghana match sees apps in demandGottaBeMobile


FINAL THOUGHTS: So there you have it. The 3 stars of the 2014 World Cup in Brazil for me are: Social Media, Viewership and Mobile. I did not mention compelling games, but there are always compelling games to some degree or another during the World Cup. Compelling games lead to higher social media activity, increased viewership and a need for apps, apps & more apps on our devices. 

There can be no question of social media’s impact in sports. It supplements events and sometimes drives engagement either in posts/tweets or actual views. Mobile continues to grow. And grow. And grow. That is and will be a key component for any sporting event in the future — making it work for mobile. 

But, what will you remember about this World Cup? Will it be the social media records that were broken? Or, will you remember the breakout tournament for young Mr. James Rodriguez? Or the flying Van Persie? Late game heroics from USA’s John Brooks? Surprising Costa Rica? The bite heard, seen, shared around the world from Luis Suarez? Germany’s pasting of Brazil? Algeria’s never-give-up attitude? Nigeria playing despite unrest back home? Brand engagement? Perhaps it’s the less popular stories of Brazilian protests? 

What will you remember? What stood out to you? 

While we all reflect on it over the next four years, or (PLEASE) simply leave your comments below, let me leave you with this gem of a video from KickTV. 


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

Tuesday Ten: Lauren Teague

TTCCS Banner 7-15-14


Tuesday Ten is a quick 10-minute chat with leaders and up-and-comers in the world of sports in: media/broadcasting, business/marketing, social media and more. Today I was joined by Lauren Teague, Social Media Manager of the PGA Tour. 


“I am a young professional in Jacksonville, Florida, well versed in social media and fostering relationships between brands, athletes and fans on- and offline. I joined the PGA TOUR in 2008 as the first in a dedicated role for social media, and have fostered the network of social media channels from their infancy, including branded presences on Facebook, Twitter, YouTube, Instagram, Google+ and more. I also consult with PGA TOUR players & agents, partners and tournaments to get them active and productive in creating one-to-one relationships using social media tools.

I had come across Lauren on Twitter during a social media conference she was speaking at. Seeing her and the PGA Tour was the next step in recognizing what the tour was doing on social media. Google Hangouts were a part of their strategy so I knew Lauren was someone I needed to have on the show. Lauren has a strong grasp of social media and what the PGA Tour strategy is. She also is well aware of the social media landscape and how it applies to their audience. I’ll go out on a limb and say it’s that Northern Arizona education…and her Pacific Northwest roots. 


Lauren is one of the bright stars in the world of sports and social media. She is smart, knowledgeable and she just gets it. Don’t believe me? Listen to the show. 


  • 1:42 — What led the PGA Tour to start using Google+. Utilizing Hangouts On Air 
  • 4:48 — Community for PGA fans on Google+; a new venture. 
  • 6:30 — So many choices. How the PGA Tour goes about choosing a social media platform for their strategy. Making our fans better fans
  • 8:43 — The PGA Tour Social Media Hub (see below)

PGA Tour Social Hub

  • 10:28 — Volunteers and Community
  • 11:33 — Giving back. Important for both Lauren and the PGA Tour. (Link mentioned during the show)

My thanks to Lauren for taking the time to join the show. 



With Lauren 

With the PGA Tour


On the next Tuesday Ten Show, I’ll be joined by Mike Freeman, NFL Lead Writer for Bleacher Report. Freeman is also an author who recently worked with the family of Roberto Clemente to write the book “Clemente“. Join me at the same “Chica-location” on Google+ on July 22 at 5pm PT/8pm ET.


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

Tuesday Ten: Josh Decker (Tagboard)

Tuesday Ten 7-8-14
Tuesday Ten is a quick 10-minute chat with leaders and up-and-comers in the world of sports in: media/broadcasting, business/marketing, social media and more. On this episode of Tuesday Ten, I was joined by Josh Decker, CEO/Founder of Tagboard.

WIStateFair on Tagboard

What is Tagboard? “Tagboard is a software platform that uses the hashtag to aggregate social media for end-users, brands, agencies and marketers, displaying content from multiple networks in a comprehensive and engaging visual format. “

Now, normally, the show — since it’s called Tuesday Ten — last just 10 short minutes. But, there are times when questions need to be asked and topics require discussion. I wanted to make sure Josh was able to highlight all the different positive aspects of Tagboard, but I also had one more important question to ask at the end. If there was one overriding theme to our discussion, you’ll get a sense of where my Tuesday Ten show might be headed in the future. 


  • 0:46 – Quick intro (bio) from Josh Decker
  • 2:04 – Businesses, teams & leagues Tagboard works with
  • 5:41 – How Tagboard works (screen shots included) and the impact in real-time connection with fans and customers
  • 8:26 – Other examples of utilizing hashtags beyond sports
  • 9:39 – Hashtags bring the fans into the conversation…even on a team that’s losing (signal-to-noise ratio)
  • 11:46 – Audience comments (question) How does the monitoring of comments work within Tagboard
  • 12:56 – It’s all in how you use it within your social media strategy
  • 13:51 – Audience question Using user-generated-content (UGC) to go beyond the #’s with respect to fan/customer engagement or connection
  • 17:47 – Fun sports discussion
  • 19:50 – Giving back…Community
  • 20:33 – Working with non-profits, states Civic Value
  • 21:36 – Unique ways people have used hashtags on Tagboard 
  • 21:50 – Power of the hashtag (utilizing Tagboard) to mobilize for a cause
  • 23:34 – Connecting with Josh and Tagboard


Connect with Josh and Tagboard:



Join me for the next Tuesday Ten, when I’ll be joined by Lauren Teague, Social Media Manager from the PGA Tour. Same time, same Chica-location on Google+. OR, subscribe to my YouTube channel to stay up to date on all of my latest shows.


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the Master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.

Don’t Mess With National Pride

In a simple tweet, the Royal Dutch Airlines (KLM) earned social media notoriety. 

Mexico and the Netherlands battled on the pitch in a World Cup knockout round match. Mexico held the lead for much of the game, but two late goal, one a penalty, helped the Dutch move on to the quarterfinals. 

The World Cup is unlike any other tournament on the planet. It’s unlike any sports league here in America. There is team pride. But, then there is national pride. National pride is on the line in the World Cup. And, you don’t mess with national pride. 

Initial reaction to the tweet was “oh my”. It was opportunistic humor. Part of me thought it was funny. But, part of me thought it was Twitter-trolling at its finest. 

It wasn’t that long ago that Delta received flack for a seemingly innocent tweet. People were up in arms over Delta’s representation of Ghana with a picture of a giraffe. A stereotypical assumption many said. Understandable perspective. 

To be clear, Delta’s tweet did not appear to be trolling Ghana. Lack of awareness? Yes. But, not trolling. 

By adding the “Departures” picture with an “Adios Amigos” immediately after the Netherlands victory, that’s pouring salt in a fresh wound. Painful. Heart-ripping. Right to the soul. 

And that’s how it is for sports fans. “We” give our souls to our teams, living every victory and dying with every defeat. Many fans define their very identity in their teams.

But, national teams are different. There is no “defining” necessary. Our national team represents our nation. They represent us. By birth or citizenship, we become part of it. They wear our colors. When they win, an entire nation “wins”. When they lose, the nation feels the loss too. At this stage of the tournament, the knockout round, it’s only amplified. 

Was the KLM offensive? Everyone has their own, personal take. The @ mentions I read mostly found the humor in it. Some didn’t. Apparently, KLM has already deleted the tweet. Considering KLM flies into Mexico City, it’s probably a good move, although the damage has been done. 

Here’s one last scenario to think about. One that could take place anywhere: NFL, NBA, NHL, EPL, MLS, MLB game. Wherever

You and your business partner (or neighbor or boss or ____) attend a game. You cheer for one team, they cheer for the other. Win or go home. Hard fought. Emotions high. The two of you were fully invested in the game. Questionable officiating throughout the game, including the end. Your team wins. You win. You turn to “your” opponent next to you and scream, “SEE YOU LATER, FRIEND” & point to the exit.

You cheer and laugh and dance with pure joy. Then you realize how bad they feel and say, “Sorry, man. That was a great game. Your team made it tough.” You talk it out. While they were angry for a few minutes, they see your happiness AND that you understand how they feel. 

THAT’s what we don’t get with the KLM tweet. We only get the trollish-feel to it. We don’t get the follow-up of talking it out. We only get the “SEE YOU LATER” screamed at us in the form of “Adios, Amigos”. 

Will everyone agree? No. I see both sides of it. Funny or not, the Royal Dutch Airlines found out the hard way that funny isn’t always funny when it comes to national pride. 

UPDATED: Hat-tip (h/t) to Twitter user @amolkold for this tweet from AeroMexico (a SkyTeam partner of KLM). Still no apology from KLM on their Twitter feed as of 1:30pm PT.

[tweet https://twitter.com/AeroMexico_com/status/483333017901858816 align=’center’]


CadChica Sports

Google+ Hangouts are only going to grow in 2014. Learn from the master, Ronnie Bincer, and his Hangout Mastery group – join through my affiliate link.