Sports reporting with a social media twist.
After years in the corporate world, Sunny Cadwallader (CadChica) discovered an outlet for her sports passion through Twitter. Recognizing early that Twitter could be used to “report” sports, Sunny quickly carved out her own niche as a Twitter sports reporter and become a leader in the sports social media world. Unmatched in content curation, Sunny is able to quickly find an abundance of information related to sports events, athletes and breaking stories from across the sports spectrum which has gained the trust of many in the industry. Some of her followers include media at ESPN, CBS Sports, FOX Sports, Yahoo! Sports, SB Nation, Bleacher Report, Golf Channel, MRN Radio, Seattle Times, Arizona Republic, Idaho-Statesman, Spokesman-Review, just to name a few.
Twitter’s exponential growth over the last few years can be attributed, in part, to the adoption of it as a sports news reporting source – similar to a newspaper. Retweets don’t equal endorsements. They equal sources.
CadChica Sports is a look at the marriage between sports and social media from a fan’s point of view. There is more to sports social media than just Twitter, of course. Instagram’s growth has been equally exponential to Twitter. Throw in Facebook, Google+, Vine, Snapchat and more, there’s just no limit to what is available in social media today. From a sports perspective? Yikes! The possibilities are endless.
Controversy, hilarity, hypocrisy, fanaticism, and almost anything in the world of sports, Sunny dissects on CadChica Sports.
** Former ESPN Researcher-Producer for the late-night show UNITE.
** Former freelance, sports-social media journalist for KXLY Broadcast Group.