Hangouts On Air (HOAs) are live-streaming videos on the Google+ platform via YouTube. They allow anyone (literally) to be their own show host, on a social media platform. I say show host, but they can be used for other things as well. They’ve been used in classrooms, seminars, conferences and much more. Because we are all about sports-social media here at CadChica Sports, show host is the appropriate term.
Why Google+ HOAs? Here’s my take:
For an athlete turning pro, the landscape changes dramatically both on and off the field. Stardom at the collegiate level provides no profit. Branding is impossible within the confines of the NCAA. When they turn pro, opportunity exists to capitalize. According to Google’s Sports Partnership Manager Max Goldstein, search traffic is highest for the draft picks during the NFL Draft week than at any other time of the year. Can you say, strike while the iron is hot?
In today’s social media world, finding a unique way to be seen and heard is a challenge. That’s where Google+ comes in.
Each Hangout will be different in that it will center around when each player is selected. As such, start times will be fluid. Fans can ask questions now on their Google+ Event page (see below), all the while being able to experience the draft right along with them, including the post-pick press conference with the media. It’s a great fan engagement concept. As Goldstein put it, ‘It allows the players to take the helmet off and introduce themselves.’
Google and the NFL Players Association (NFLPA) are collaborating to offer live, digital press conferences via Google+ Hangouts. Throughout the three-day NFL Draft, 20 future NFL stars will participate in individual #MyDraftDay Hangouts shortly following their selection. The Hangouts can be viewed publicly at YouTube.com/nflplayers or on the player’s Google+ page.
Here is the list of players/days participating (links take you to their Event page), beginning with Indiana’s Cody Latimer:
- Cody Latimer, Indiana: http://goo.gl/vDR3ap
- Brandin Cooks, Oregon State: http://goo.gl/acfQJq
- Derek Carr, Fresno State: http://goo.gl/zt3QI4
- Austin Seferian-Jenkins, Washington: http://goo.gl/ArGfmL
- Marcus Smith, New Mexico: http://goo.gl/nGiZ5X
- Davante Adams, Fresno State: http://goo.gl/8bukDK
- Crockett Gilmore, Colorado State: http://goo.gl/OlvmBF
- Devonta Freeman, Florida State: http://goo.gl/CJ9BMO
- Marion Grice, Arizona State: http://goo.gl/eVXgQi
- Tajh Boyd, Clemson: http://goo.gl/r3Yoot
- Dezmen Southward, Wisconsin: http://goo.gl/GERzhV
- Allen Hurns, Miami: http://goo.gl/P4s9BI
- Stephen Morris, Miami: http://goo.gl/y8dd2z
- Michael Campanaro, Wake Forest: http://goo.gl/cCHyQW
- Kevin Pierre-Louis, Boston College: http://goo.gl/Zl2UAM
- Kapri Bibbs, Colorado State: http://goo.gl/diBydp
- Terrance Mitchell, Oregon: http://goo.gl/EDY1R9
- Connor Shaw, South Carolina: http://goo.gl/L03EBV
- Gabe Ikard, Oklahoma: http://goo.gl/NCCXh8
- Brandon Coleman, Rutgers: http://goo.gl/6VXGML
To what degree will these players make their mark on and off the field remains to be seen. After interviewing Brandin Cooks on a recent HOA, he is committed to using Hangouts as part of his social media presence. Depending on how he and other athletes use them, keeping in mind the potential with Shoppable Hangouts in the future, the potential is great in sports.
If you miss any of this live, you will be able to find all of the Google+ Hangouts right here.