Tuesday Ten: Lauren Murray from Jimmie Johnson Racing

Every so often you come across someone whose energy and passion for what they do leaves an impression on you. Lauren Murray is one of those people. 

Lauren is the Digital and Social Communications Manager at Jimmie Johnson Racing. As part of Johnson’s social/digital media team, she is a key part of the overall strategy as well as the daily monitoring and implementation of engagement on Johnson’s social platforms.

Lauren will be speaking at the Digital Sports Fan Engagement Conference in Dallas, March 3-4 discussing the benefits and repercussions of social media for athletes and coaches. As part of my media partnership with Q1 Productions, I was privileged to talk with Lauren about a variety of topics related to Johnson’s social media engagement as well as the upcoming conference. As you watch the interview below, you’ll see why I came away very impressed by her knowledge and grasp of the fan perspective and how it relates to athletes. And hey, anyone who can drop a little Supermarket Sweep and The Hangover talk on my show is okay in my book.

Some people just get it when it comes to social/digital media. Lauren gets it. She is one of the bright, young minds in the digital media world and a definite can’t miss speaker at the Digital Sports Fan Engagement Conference

My thanks to Lauren Murray and Q1 Productions for making this interview happen. Follow Lauren and Q1 on Twitter:

Further details on the Digital Sports Fan Engagement Conference agenda and speakers, including keynote speakers, Jeramie McPeek (Phoenix Suns) and Greg Cosell (NFL Films), can be found here.

If you are a CadChica Sports reader, you’re eligible to receive $100 off of your conference registration fee. If you have any registration questions, send an email to sports@q1productions.com and include the discount code CADC.

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