2013 #NFLDraft Social Media Guide

Finally. Our long national sports nightmare is over. 

Time to celebrate. Time to pour a cold one (if that’s your thing). Time to throw a party. 

It’s the end of Mock Draft season!!! 

Also known as the NFL Draft.  

The NFL Draft is upon us. Fans of non-winning teams wait with pregnant-like anticipation for the first round of the NFL Draft tonight from New York. Eyes will be glued to the television or Twitter. Or ears will be tuned into radio coverage…and Twitter. 

***

Twitter will be the choice of many for enhanced draft coverage tonight. Fans turn to Twitter to know draft picks (ahead of time) or extra tidbits from their teams, instant analysis from media, or immediate athlete reactions from all sports (not just NFL).

But there is more to social than just Twitter. This year, I fully expect teams to increase their social coverage through Instagram, perhaps Facebook, but I’m hoping for plenty of Vine videos.

Of course, I wouldn’t be me if I didn’t do some sort of Social Media Guide for the draft. But before I get to that, I gathered several lists of NFL Draft prospects that you can follow, track or subscribe to:  

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My Social Media Guide for the 2013 #NFLDraft is below. Links, with a few exceptions, were obtained via each team’s website (that link is provided also). I included some bonus links that show teams’ forward-thinking. I bypassed the whole Twitter-followers numbers this time as I don’t think it’s relevant with NFL teams in this context. I wanted to concentrate on how teams actually use social media. A few observations: 

  1. Some teams like the Indianapolis Colts, at least on the surface are heavily involved in social media. Others, like “my” Oakland Raiders, have minimal social accounts. All teams are on the two “biggies”, Twitter and Facebook. Nearly all teams are on Instagram. I was surprised to see there were teams on Tout, and provided links to it on their webpage. More than one team made you search for their social media links (i.e. no social media icons at the top of their webpage). From a fan point of view, that is a FAIL in my book. 
  2. Teams are involved in draft day in a variety of ways. While not looking too deep into this, from a social perspective, only the Kansas City Chiefs are actually using social on draft day to interact with fans, in terms of a Google+ Hangout. Lacking were NFL draft related social contests advertised on team websites. There could have been some and I just missed it but seems like those should be front and center on websites. [UPDATE: The Cincinnati Bengals advised me they will be active on Twitter, Facebook and Instagram tonight. They will be adding Instagram soon, hopefully prior to the draft.]
  3. I did notice other events such as Draft Day Parties, Mock Draft Contests, Live Chat, and Announce Pick contests. Solid fan engagement for teams doing that but really would like to see more “social-specific” events on draft day itself. 

Without further ado, here is my #NFLDraft 2013 Social Media Guide, in order of selection in the 1st round: 

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#1Kansas City Chiefs: Website, Twitter, Facebook,

InstagramPinterest, Google+, Foursquare,

Message Boards, App, Meetups

*

#2 – Jacksonville Jaguars: Website, Twitter, Facebook,

InstagramPinterestFoursquare, App

Bonus: Social League program

 *

#3 – Oakland Raiders: Website, Twitter, Facebook,

Instagram

Bonus: Booster Club list

 *

#4 – Philadelphia Eagles: Website, Twitter, Facebook,

InstagramPinterest, Google+, Meetups

Bonus: Twitter list of players

 *

#5 – Detroit Lions: Website, Twitter, Facebook,

InstagramGoogle+, Message Boards,  App links

Bonus: Twitter list of players

*

#6 – Cleveland Browns: Website, Twitter, Facebook,

Instagram, Pinterest

Bonus: Twitter list of players

 *

#7 – Arizona Cardinals: Website, Twitter, Facebook,

Instagram, Google+, App links

Bonus: Twitter list of players

 *

#8 – Buffalo Bills: Website, Twitter, Facebook,

Instagram, Pinterest, Everloop, Message Boards, App links

 Bonus: Twitter list of players

 *

#9 & #13 – New York Jets: Website, Twitter, Facebook,

Instagram, Google+, App links, Forums, Reddit

Bonus: One click-follow for Jets players on Twitter

 *

#10 – Tennessee Titans: Website, Twitter, Facebook,

Instagram, Google+, Foursquare

Bonus: Players/Cheerleaders Social Media list

 *

#11 – San Diego Chargers: Website, Twitter, Facebook,

Instagram, Google+, Foursquare, YouTube, Flickr, Forums

 Bonus: Twitter list of players

*

#12 – Miami Dolphins: Website, Twitter, Facebook,

Instagram, Message Boards, App links

Bonuses: Twitter list of players; Loyalty program

 *

#14 – Carolina Panthers: Website, Twitter, Facebook,

Instagram, Pinterest, Google+, Foursquare,

App links, Forums

Bonus: Twitter Directory for Players, Front Office

*

#15 – New Orleans Saints: Website, Twitter, Facebook,

Instagram, Pinterest, Google+, Tumblr

Bonus: Twitter list of players

 *

#16 & #22 – St Louis Rams: Website, Twitter, Facebook,

InstagramGoogle+, YouTube, Message Boards, App links

Bonuses: Female Forum; Fan Rewards via Facebook

 *

#17 – Pittsburgh Steelers: Website, Twitter, Facebook,

Instagram, Pinterest, Google+, Tout, App Links

Bonuses: Twitter list of players; Steelers Toolbar

*

#18 – Dallas Cowboys: Website, Twitter, Facebook

Instagram, Google+, Message Boards, App links

Bonus: Twitter list of players

 *

#19 – New York Giants: Website, Twitter, Facebook,

Message Boards, App links

Bonus: Twitter list of players

*

#20 – Chicago Bears: Website, Twitter, Facebook,

Instagram, App links

Bonus: Twitter list of players

*

#21 – Cincinnati Bengals: Website, Twitter, Facebook,

Instagram to be added soonMessage Boards, App links

Bonus: Twitter list of players

*

#23 & #25- Minnesota Vikings: Website, Twitter, Facebook,

Instagram, Pinterest, App links  

*

#24 – Indianapolis Colts: Website, Twitter, Facebook,

Instagram, Pinterest, Message Boards, App links

Bonuses: Colts Stampede social program; Colts on Twitter page but no player list;

Owner, Jim Irsay, on Twitter; Buzzfunnel#Chuckstrong

*

#26 – Green Bay Packers: Website, Twitter, Facebook,

Google+, App links

Bonus: Packers Everywhere

*

#27 – Houston Texans: Website, Twitter, Facebook,

Instagram, Pinterest, Google+, Foursquare,

Message Boards, App links

Bonuses: Twitter list of players; Texans toolbar

*

#28 – Denver Broncos: Website, Twitter, Facebook,

Instagram, Pinterest, Forums, App links

Bonuses: Master list of Broncos on social media; Twitter list of players

*

#29 – New England Patriots: Website, Twitter, Facebook,

Instagram, Pinterest, Google+, App links

Bonus: Fan Club Registry

*

#30 – Atlanta Falcons: Website, Twitter, Facebook,

Instagram, Message Boards, App link

Bonuses: Twitter list of current players; Twitter list of former players; Draft Central Hub

*

#31 – San Francisco 49ers: Website, Twitter, Facebook,

Instagram, Tout, YouTube,

Log-in Required Message Boards App links

Bonuses: 49ers club for women; CEO Jed York on Twitter

*

#32 – Baltimore Ravens: Website, Twitter, Facebook,

Instagram, Pinterest, Message Boards, App links

Bonuses: Twitter list of players; Ravens Reps reward program

*

TEAMS WITHOUT FIRST ROUND PICKS

Tampa Bay Buccaneers 11th selection in the 2nd round:

Website, Twitter, Facebook, Instagram, Message Boards, App links

Bonus:Itsabuclife.com

*

Washington Redskins – 19th selection in the 2nd round:

Website, Twitter, Facebook, Instagram, Pinterest,

Google+, Foursquare, Message Boards, Reddit,  App links

Bonuses: Twitter list of players;Redskins Rule; Twackle” hot topic tracking; Women’s Club

*

Seattle Seahawks – 24th selection in the 2nd round:

Website, Twitter, Facebook, Instagram, Pinterest,

Foursquare, Message Boards, App links

Bonuses: Twitter list for players; Owner, Paul Allen, on Twitter

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If I’ve missed any links, please let me know. Thank you.

CadChica Sports

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