We started with 68 and we’re now down to 16. My #MarchMadness 2013 Social Media Guide is now down to 16 talented teams. We have our stalwarts like Duke and Kansas. And of course, our Cinderellas like La Salle and Florida Gulf Coast. The Sweet 16 promises to be an entertaining, and hopefully, surprising batch of games.
But what does a Sweet 16 appearance mean for these schools? From a business standpoint, I’ll leave that to the sports business experts. From a social media standpoint, let’s see how it affected each team’s “official” Twitter account in comparison with my post from last week (#MarchMadness 2013 Social Media Guide).
The list is organized by school ranking (pre-tourney from CBS Sports), Twitter handle, follower numbers last week (and today) and additional social media links. At a quick glance, no surprise to see Florida Gulf Coast’s Twitter account gain the most (over 3k gained). Michigan comes in behind the ‘Flying Eagles’ with under 3k gained.
Reminder: Twitter and all social media accounts are the “official” accounts according to each school’s website.
@UofLSports 25,399 followers last week / 26,151 today
@KU_Hoops 43,265 followers last week / 44,363 today
@IndianaMBB 29,396 followers last week/ 30,322 today
5. Miami (FL)
@CanesHoops 9,242 followers last week/ 11,036 today
@Duke_MBB (28,904 followers last week) 29,721 today
or @dukeblueplanet (76,434 followers) 77,476 today
8. Ohio State
@OhioStateHoops 19,397 followers last week/ 20,953 today
@GatorZoneMBK 13,637 followers last week/ 14,043 today
11. Michigan State
@MSU_Basketball 41,725 followers last week / 43,344 today
@MarquetteMBB 2,078 followers last week / 2,490 today
@umichbball 45,350 followers last week / 48,069 today
@Cuse 23,985 followers last week / 24,687 today
@AZATHLETICS 19,052 followers last week / 19,514 today
35. Wichita State
@GoShockers 5,014 followers last week / 5,524 today
@OregonMBB 8,726 followers last week / 9,421 today
49. La Salle
@GoExplorers_com 2,490 followers last week / 2,944 today
@FGCU_MBB 1,014 followers last week / 4,784 today