Call A Woman A Whore, Get Fired

USC-UCLA is a bitter rivalry. Tonight, an apparent fake account posing as a UCLA player, was tweeting smack-talk toward USC players and fans. Bitterness reared its ugly head when a different account (UCLA fan and so-called media person) crossed the line into derogatory name calling.

My friend Lisa Horne, received, for lack of a better word, an idiotic tweet tonight.

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The original tweet has since been deleted by @alecbruins. Interesting how it has been deleted since some of his replies to people taking offense (or in his words being “sensitive”) at his comment went like this:

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He attempted to apologize after a long, lengthy delay:

But by then it was too late. After several people mentioned who @alecbruins worked for, I can understand why he deleted his tweet:

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Obvious moral of the story is watch what you tweet. But it goes beyond that. I’ve tweeted and written this before: what you tweet is your brand. Even if what you have is a personal account, your brand is “you” when it comes to Twitter. The whole “think before you tweet” message does not work. People still do not understand that, therefore they get in trouble with their tweets. Sure it’s common sense. But these days, common sense feels like a luxury. Even in media but especially on Twitter.

@alecbruins has learned the hard way that a tweet, even a deleted one, can haunt you. It’s part of who he is now.

It only takes one tweet:

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CadChica Sports

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