SAN FRANCISCO, Calif. (August 13, 2012) – Dr Pepper has been named official soft drink of the 2012 and 2013 Pac-12 Football Championship Games, further strengthening the ties between the iconic, one-of-a-kind soft drink brand and college football.
The two-season sponsorship agreement between Dr Pepper Snapple Group (NYSE:DPS) and the Pac-12 is effective through December 2013. It will give Dr Pepper high-profile advertising on the new Pac-12 Networks, the soon-to-be-launched linear networks devoted solely to the Pac-12, as well as opportunities for strategic in-store and on-package promotions and on-field activation at the Pac-12 Football Championship Game.
“Dr Pepper is a great brand that has made a broad based commitment to college football, to the Pac-12 Conference and to higher education,” said Pac-12 Commissioner Larry Scott. “Dr Pepper recognizes the excellence and overall strength of the Pac-12 Conference and the commitment they have to education through their scholarship program is a meaningful part of our relationship. We are delighted to have them as our partner.”
The new agreement builds upon Dr Pepper’s existing relationship with the Pac-12 Conference. Last year, Dr Pepper was an inaugural founding sponsor of the Pac-12 Football Championship Game, one of four conference championship games that served as the culmination of the annual Dr Pepper $1 Million Tuition Giveaway.
“From the lecture halls and research labs to the playing fields and arenas, Pac-12 schools embody excellence and achievement, and we’re very proud to be associated with those traditions through this relationship,” said Tony Jacobs, senior vice president, marketing, for Dr Pepper Snapple Group. “The Pac-12 Conference is a great platform for bringing Dr Pepper to new consumers in key western markets and working with our retail partners in new ways that will drive excitement with shoppers.”
The Pac-12 football season kicks off Thursday, August 30 and will conclude with the conference championship game Friday, November 30. The championship game will be played on the home field of the team with the best overall Conference record. Last year, Oregon defeated UCLA, 49-31, before a sellout crowd at Autzen Stadium in the inaugural Pac-12 title game.
Pac-12 Press Release