Drew Brees Addresses Bounty Issue

In my early time on Twitter, I used to see tweets from sports media saying the best time to release bad news is on Friday. I used to wonder why. I was told that it’s because many media and fans are looking toward the weekend and not paying as much attention to sports news. I get it now. And tonight…..this:

The letter can be found on his website drewbrees.com. Here is a copy:

As he says, he is a leader on the Saints. It was natural for him to speak on this issue. Smart public relations move to issue it on a Friday night. Why? Because in the last half hour, this is pretty much it as far as Twitter reaction; not much media reaction:


Release bad sports news on a Friday. Remember that.


CadChica Sports

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